Our new brand identity is centered upon functionality. The logo highlights how abstracted we’re by containing only a dot to show how precise we are, a line which is the basic element of any shape and a glitch expressing our digital direction and speed. In its basic form, our logo consists of two parts, the symbol and the logotype next to it.
We use a grid system to keep consistency and make it easier to scale our logo for different usages. We refer to the width as Y and height as X. And as you change these variables according to the equations illustrated you will get better results in a faster way.
There will be moments when you will need to put our logo with other partner logos
While using our logo let the white spaces lead for better legibility results. Don’t include any graphics, elements or text in the area of X pixels from the left and X pixels from the right. Let the logo shine by standing alone or with the logotype.
Our logo is flexible enough to be positioned anywhere. We can be at the center, little right or way to the left. It works well in corners and page footers as well.
We love colors but we don’t use them with our symbol or logotype. In order to keep our abstracted form, our logo should be in one of two colors; black or white. However, you can change the background color to be one of Baianat branding colors or you can use the logo monochrome version. When using the logo on a color background, avoid vibrant tones and make both the symbol and logotype should appear either black or white.
We believe in innovation but when it comes to our identity we believe in rules and guidelines so please.
Our logo was designed carefully to suit variety of usages. But as you minimize it some details should be hidden for a better legibility. The logo will still keep its identity in all sizes but we prefer not be shrunk for less than 16 pixels for the sake of better visibility.
In print the minimum size is 0.8”. For digital uses the minimum size for the standard logo is 100 pixels. 100 pixels is the smallest size.