Naming a brand is a strategic process that requires passion, dedication and in depth understanding of the business and industry. That’s why we collaborate with our partners in order to come up with compiling names that represent their business soul, matches the brand strategy and stands against the test of time.
Your brand name should reflect your business direction and complete the overall identity. We collaborate on coming up with a name that is memorable and distinguishing.
Together, we select a name that is easy to spell and assure that it has no hidden meanings so you we never limit your brand ambitions or be similar to an existing brand.
Making sure that your brand name has the legal ability to perform in the targeted markets and meeting all the trademark standards.
Diving deep into the why, how and what of the business and taking conversations to envision the company after many years and outline its values.
Examining the brand target audience and personas, then ranking the most important segments that the name should be catchy for them.
Studying the competition and their naming strategies in order to locate the market gaps and consider the possible naming opportunities.
Reflecting on the business, we start generating themes to inspire form the different aspects of life, business or others related to the brand.
Generating, discussing and selecting the most convenient names that pass both the business and brand naming criteria.
Testing the final results against real life through Pub test, website placement, domain availability and several other tests to select the most suitable name.
Enhancing your brand experience through names that evokes your brand essence and contributes to building your brand equity.