Before you can evaluate the benefits of a mobile website and an app you need to understand the key differences between the two. Both apps and mobile websites can be accessed on devices such as smartphones (e.g. iPhone, Android, and Blackberry and tablets. At first, what are app and website?
Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system.
The mobile website can be accessed on a browser and it can display text content, data, images, and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.
When it comes to deciding whether to build a native app or a website, it depends on your end goals. If you are developing an interactive game, an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a website is probably the way to go.
Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.
A mobile website is instantly accessible to users. Once they search it on any browser, they can access it seamlessly. It is also findable because its pages can be displayed in search results.
Whereas applications require users to download in order to be capable of accessing its data and content. And certainly cannot be found as they are restricted to manufacturer app stores.
A single website can be available to users across many different types of devices, whereas native apps require a separate version to be developed for each type of device.
A website is much more flexible than an app when it comes to updating content. If you want to change the design or content of a website you simply update it once and the changes are immediately visible; on the other hand, updating an app requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.
A website can be easily shared by its URL link, whereas applications can’t be shared. Websites links can be shared on any platform. Publishers can easily direct users to a website from a blog or website, or even in print. An app simply cannot be shared in this fashion.
As a website is accessible across platforms and can be easily shared among users, as well as search engines, it is much more reachable than an application.
The average shelf-life of an app is pretty short, so unless your app is something truly unique and/or useful (ideally, both), it’s questionable how long it will last on a user’s device. Mobile websites, on the other hand, are always available for users to return to them.
Website development is considerably time-consuming and cost-effective than the development of an app, especially if you want it to be available on different platforms it requires the development of multiple apps.
The investment considerations of app vs website don’t end with the initial launch; properly supporting and maintaining an app (upgrades, testing, compatibility issues, and ongoing development) is more much more expensive and involved than supporting a website over time.
Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:
As with any project, when developing an app you want to ensure that you are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a website.
Material design is a visual language developed by Google in order to outline how applications should look like, how they should work and as a result what will be users feeling when using those apps.
Google material design specifies principles for designing. Motion, layout, style and put guidelines on patterns, design components, and usability.
Google stated “We challenged ourselves to create a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science. This is material design.”
According to Google material design:
Surfaces and edges of the material will help provide visual cues that are grounded in reality. The use of these familiar attributes helps users quickly understand materials. However, the flexibility of materials creates new affordances that may displace origin affordances in the tactile reality. But without breaking the main rules of physics.
Drive the visuals. Typography, grids, space, scale, color, and imagery.
Provide visual treatments. They also provide visual hierarchy, meaning and feeling.
Motion makes the user feel as he is the prime mover, but it can’t just be there for the sake of movement. Motion is meaningful and appropriate, serving to focus attention and maintain continuity. Serve to focus the design and include simple and easy transitions.
You have to clearly define the purpose and mission of the mobile app.
After laying out application goals, it’s time to do complete research on some basic information:
Sketch the primary foundation of the application interface.
By sketching, you categorize the main features and specifications the app will provide. You will also have an approximation layout design.
This step will help everyone on the team to be on the same page and to have a further understand the application and its mission.
In this phase, you have a clearer and closer picture of the application’s features and goals. Wireframing is the process of creating a mockup or prototype of your app. You can find a number of prototyping tools online such as Balsamiq, Moqups, and HotGloo, which allows you to not only drag and drop all your placeholders and representative graphics into place but also add button functionality so that you can click through your app in review mode.
Your wireframes and storyboard now become the foundation of your back-end structure. This will help the development team to get align with the prototypes and develop the back-end application.
Let sample of audience try out the prototype in front of you. Monitor how they use the app, taking note of their actions and adapting your UI/UX to them. And iterate the design with solving issues.